{"version":"https://jsonfeed.org/version/1","title":"Crestmont Sterling","home_page_url":"https://crestmontsterling.com","description":"Crestmont Sterling","author":{"name":"Crestmont Sterling"},"items":[{"id":"https://crestmontsterling.com/insights/f/what-private-equity-investors-look-for-in-commercial-leadership","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/PE%20Investors.png\"/><p>Why revenue leadership becomes critical after acquisition</p>","url":"https://crestmontsterling.com/insights/f/what-private-equity-investors-look-for-in-commercial-leadership","title":"What Private Equity Investors Look for in Commercial Leadership ","summary":"Why revenue leadership becomes critical after acquisition","date_modified":"2026-09-21T10:38:23Z"},{"id":"https://crestmontsterling.com/insights/f/entering-new-international-markets","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/New%20International%20Markets.png\"/><p>Entering New International Markets: Why Leadership Matters More Than Product - How experienced commercial leaders accelerate successful expansion across North America and Europe.</p>","url":"https://crestmontsterling.com/insights/f/entering-new-international-markets","title":"Entering New International Markets: ","summary":"Entering New International Markets: Why Leadership Matters More Than Product - How experienced commercial leaders accelerate successful expansion across North America and Europe.","date_modified":"2026-09-03T10:25:02Z"},{"id":"https://crestmontsterling.com/insights/f/expanding-across-borders","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/Expanding%20Across%20Borders.png\"/><p>Expanding Across Borders: How Experienced Commercial Leaders Accelerate Growth in North America and Europe</p>","url":"https://crestmontsterling.com/insights/f/expanding-across-borders","title":"Expanding Across Borders","summary":"Expanding Across Borders: How Experienced Commercial Leaders Accelerate Growth in North America and Europe","date_modified":"2026-08-27T10:53:19Z"},{"id":"https://crestmontsterling.com/insights/f/why-surgeon-relationships-still-matter","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/Why%20Surgeon%20Relationships%20Still%20Matter%20in%20an%20I.png\"/><p>Why Surgeon Relationships Still Matter in an Increasingly Data-Driven Healthcare System.</p>","url":"https://crestmontsterling.com/insights/f/why-surgeon-relationships-still-matter","title":"Why Surgeon Relationships Still Matter","summary":"Why Surgeon Relationships Still Matter in an Increasingly Data-Driven Healthcare System.","date_modified":"2026-07-10T20:41:05Z"},{"id":"https://crestmontsterling.com/insights/f/the-leadership-challenges-of-launching-new-surgical-technologies","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/The%20Leadership%20Challenges%20of%20Launching%20New%20Sur.png\"/><p>Bringing a new surgical technology to market is one of the most exciting moments for any medical technology company.</p>","url":"https://crestmontsterling.com/insights/f/the-leadership-challenges-of-launching-new-surgical-technologies","title":"The Leadership Challenges of Launching New Surgical Technologies","summary":"Bringing a new surgical technology to market is one of the most exciting moments for any medical technology company.","date_modified":"2026-07-10T20:39:28Z"},{"id":"https://crestmontsterling.com/insights/f/why-distributor-management-is-becoming-a-strategic-advantage","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/Why%20Distributor%20Management%20Is%20Becoming%20a%20Strat.png\"/><p>Why Distributor Management Is Becoming a Strategic Competitive Advantage in Orthopaedics</p>","url":"https://crestmontsterling.com/insights/f/why-distributor-management-is-becoming-a-strategic-advantage","title":"Why Distributor Management Is Becoming a Strategic Advantage","summary":"Why Distributor Management Is Becoming a Strategic Competitive Advantage in Orthopaedics","date_modified":"2026-07-10T20:38:05Z"},{"id":"https://crestmontsterling.com/insights/f/how-value-based-healthcare-is-changing-medical-device-sales","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/How%20Value%20Based%20Healthcare%20Is%20Changing%20Medical.png\"/><p>For decades, success in medical device sales was often measured by product performance, clinical evidence and price.</p>","url":"https://crestmontsterling.com/insights/f/how-value-based-healthcare-is-changing-medical-device-sales","title":"How Value-Based Healthcare Is Changing Medical Device Sales","summary":"For decades, success in medical device sales was often measured by product performance, clinical evidence and price.","date_modified":"2026-07-10T20:36:30Z"},{"id":"https://crestmontsterling.com/insights/f/the-evolution-of-robotics-in-spine-surgery","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/The%20Evolution%20of%20Robotics%20in%20Spine%20Surgery%20and.png\"/><p>The Evolution of Robotics in Spine Surgery and What It Means for Commercial Leaders.</p>","url":"https://crestmontsterling.com/insights/f/the-evolution-of-robotics-in-spine-surgery","title":"The Evolution of Robotics in Spine Surgery","summary":"The Evolution of Robotics in Spine Surgery and What It Means for Commercial Leaders.","date_modified":"2026-07-10T20:35:00Z"},{"id":"https://crestmontsterling.com/insights/f/the-future-of-commercial-leadership-in-spine-and-orthopaedics","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/The%20future%20of%20commercial%20leadership%20in%20healthc.png\"/><p>The spine and orthopaedic sector has never stood still.</p>","url":"https://crestmontsterling.com/insights/f/the-future-of-commercial-leadership-in-spine-and-orthopaedics","title":"The Future of Commercial Leadership in Spine and Orthopaedics","summary":"The spine and orthopaedic sector has never stood still.","date_modified":"2026-07-10T20:33:05Z"},{"id":"https://crestmontsterling.com/insights/f/why-technical-expertise-alone-doesnt-create-commercial-success","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/Why%20Technical%20Experise%20alone%20doesn.png\"/><p>Medical technology is built on innovation.</p>","url":"https://crestmontsterling.com/insights/f/why-technical-expertise-alone-doesnt-create-commercial-success","title":"Why Technical Expertise Alone Doesn't Create Commercial Success","summary":"Medical technology is built on innovation.","date_modified":"2026-07-10T20:31:44Z"},{"id":"https://crestmontsterling.com/insights/f/building-high-performance-sales-teams-in-complex-healthcare-marke","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/Building%20high-performance%20healthcare%20teams.png\"/><p>Building a successful sales team is challenging in any industry.</p>","url":"https://crestmontsterling.com/insights/f/building-high-performance-sales-teams-in-complex-healthcare-marke","title":"Building High-Performance Sales Teams in Complex Healthcare Marke","summary":"Building a successful sales team is challenging in any industry.","date_modified":"2026-07-10T20:30:24Z"},{"id":"https://crestmontsterling.com/insights/f/the-hidden-cost-of-a-poor-commercial-leadership-hire","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/The%20Hidden%20cost%20of%20making%20a%20poor%20hire.png\"/><p>When organisations discuss the cost of hiring a senior commercial leader, the conversation usually centres on salary, bonuses and recruitment fees.</p>","url":"https://crestmontsterling.com/insights/f/the-hidden-cost-of-a-poor-commercial-leadership-hire","title":"The Hidden Cost of a Poor Commercial Leadership Hire","summary":"When organisations discuss the cost of hiring a senior commercial leader, the conversation usually centres on salary, bonuses and recruitment fees.","date_modified":"2026-07-10T20:26:22Z"},{"id":"https://crestmontsterling.com/insights/f/what-separates-high-performing-commercial-leaders-from-average-sa","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/What%20Separates%20High%20Performing%20Commercial%20Lead.png\"/><p>In every medical technology organisation, sales performance matters.</p>","url":"https://crestmontsterling.com/insights/f/what-separates-high-performing-commercial-leaders-from-average-sa","title":"What Separates High-Performing Commercial Leaders from Average Sa","summary":"In every medical technology organisation, sales performance matters.","date_modified":"2026-07-10T14:37:03Z"},{"id":"https://crestmontsterling.com/insights/f/why-the-best-medical-device-sales-leaders-rarely-apply-for-jobs","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/f4819b61-1088-4aea-b305-ef4c4eddc0e9/Why%20the%20best%20Medical.png\"/><p>In almost every industry, companies assume that advertising a vacancy will attract the strongest candidates.</p>","url":"https://crestmontsterling.com/insights/f/why-the-best-medical-device-sales-leaders-rarely-apply-for-jobs","title":"Why the Best Medical Device Sales Leaders Rarely Apply for Jobs","summary":"In almost every industry, companies assume that advertising a vacancy will attract the strongest candidates.","date_modified":"2026-07-10T14:35:33Z"}]}